What is B2B Event Marketing?
Encompassing conferences, webinars, meetups, and more. Event Marketing is a powerful channel in any B2B marketing program for growth companies. A cost-effective way to build brand awareness, nurture customers, and generate leads.
Why Invest in Event Marketing?
#1
Events deliver an interactive experience, immersing audiences in your brand and content. Engage directly with customers and prospects to accelerate sales cycles and drive business growth.
#2
Events are the most effective channel for getting focused attention from your target audience, fostering a better understanding of your company and services.
#3
Event marketing offers the highest ROI when compared to other channels. It is usually the most cost-effective way to acquire and nurture high-quality leads.
Event Marketing is an Effective Lead Generation Channel
for Leading B2B Companies
for Leading B2B Companies
U.S. SaaS companies acquire over 40% of their leads through inbound marketing channels like webinars.
（Podcast: SaaStr 579）
（Podcast: SaaStr 579）
Event marketing is the most significant marketing channel for Uzabase, Inc.’s SaaS business. At their group company, NewsPicks, a leading social-media based news service, B2B events always played a key role in sustaining growth.
（2022.11 Press Release）
（2022.11 Press Release）
Achieve success in your event marketing program with a
platform that delivers engagement and business results!
platform that delivers engagement and business results!
